Marketing Consultant | Career Coach
For 12+ years, I helped grow businesses and brands as a writer, strategist, creative director, and marketing leader. Then, the pandemic and parenthood led me to re-examine what I wanted to do and who I wanted to be. Now, I’m using my experience to help others—particularly mid-career women navigating transitional moments—find fulfillment at work and in life as a career coach.
I also consult for companies large and small with a roster of amazing clients in CPG, B2B SaaS, and more.
Marketing
I consult for brands and agencies large and small: offering marketing, branding, editorial direction, copywriting, and strategy services. I’ve helped companies build marketing departments from scratch, launch new channels and campaigns, establish their value proposition and brand positioning, and much, much, more.
Coaching
I am a Certified Professional Co-Active Coach (CPCC) with a particular interest in helping women pursue career pivots, navigate work (or returning to work!) and motherhood, overcome imposter syndrome, and articulate their values to identify what fulfills them. You can book a free 45-minute sample session with me here!
In the past…
Before going out on my own, I was the VP of Marketing at LeagueApps, the industry’s leading youth sports management platform, where I was responsible for customer acquisition, community building, and everything in between. Prior to LeagueApps, I held leadership roles at two venture-backed startups: Bravely, an on-demand professional coaching platform, and Latch, a smart access system.
Prior to entering the startup world, I was lucky enough to spend a number of years at digital agency R/GA: first as a copy-experience hybrid on accounts like Samsung and Equinox, and later as the creative strategy lead within R/GA Ventures.
I am a writer at my core. I began my career in editorial, launching the copy team at Gilt City (the luxury experiences arm of Gilt Groupe) and creating content at J.Crew (where, yes, I was summoned over the famed loudspeaker by Mickey Drexler on multiple occasions).